Kwanzoo Resources
Our new resources section contains our latest insights, valuable tips and tricks, webinars, case studies, product tutorials, FAQ, and interactive tools to help you accelerate and optimize your demand...
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The Power of Digital Conversations
A local event here in Silicon Valley, organized by a leading B2B marketing analyst firm, brought together marketers from several leading bay area technology firms this past week. The discussion was...
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July Newsletter
New webinar series, Silverpop integration and more Weekly Webinar: Accelerate Lead-to-Close with MAP-Powered Display Advertising While marketing automation (MAP) platforms – Eloqua, Marketo, Silverpop...
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Increasing Display ROI: The Power of Viewable Impressions
Increasing Display ROI: The Power of Viewable Impressions Why you should be tracking viewable impressions in your display ad campaigns. Figure 1 – Ad served above-the-fold Figure 2 – Ad served...
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October News Update
Eloqua Experience 2013, Retargeting Webinar and more [Webinar] How To: Boost Webinar Signups with Retargeting October 22nd, 11 AM PT / 2 PM ET Webinars are a critical component of enterprise demand...
View ArticleA B2B Marketing Manifesto for 2014
Kwanzoo is kicking off the new year with our own B2B Marketing Manifesto. We are passionate about building marketing technology that our customers will want to use every day. And we are also B2B...
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From 15 to One: Simple and Versatile Demand Marketing
Scott Brinker (@chiefmartec) has just released his new 2014 Marketing Technology Supergraphic with 947 companies, in 43 categories, across 6 major classes! We are excited for Kwanzoo to be placed in...
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3 Ways to Boost Top-of-funnel Leads Using In-banner Forms
By now you have probably heard about Kwanzoo’s in-banner lead form technology, which allows you to collect leads in a form directly inside your ad unit to boost top-of-funnel leads. In-banner form ads...
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Predictive Modeling for Top-of-Funnel B2B Demand Generation
Over the past few months, we have been watching with great interest several new companies in the “predictive analytics” space. We have met with several of them at the recent Marketo Summit 2014 in San...
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LinkedIn Buys Bizo: What Does It Mean for B2B Marketing?
We all heard some exciting news this week from our friends at Bizo. After a 6 year journey, they were acquired for $175M by LinkedIn. As fellow travelers serving a growing audience of B2B marketers, we...
View ArticleApplying 80-20 Principles To Marketing Automation ROI
Marketing Automation – The Basics If you are like most Enterprise Marketers, your Company has implemented marketing automation within the past couple of years. You have your first set of lead...
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